The Story

I have always been Mr. Nice Guy. I have been a part of over 30 startups. Those have been partnerships or solo ventures, and I always put my partners or clients first and took a backseat to their needs.

I now believe that because of this, none of those 30 startups could reach a million dollars in yearly revenue. Some of them did pretty well in the scheme of things, and some people would love to make as much money as I do, but I am not a millionaire, and I think it's because I have been too nice. It has not paid off.

I read a lot. I have read many entrepreneur books and biographies of great people, but I have always wanted to be nice and not rock the boat or make anyone upset, and because of that, I have been walked on, and rightfully, because I let people do it. I remember the first time I sat down to read Robert Greene's 48 Laws of Power. I thought it was a joke book at first. This guy can't be serious about this stuff. I only got to the 10th law before I put it down and said this goes against everything I believe , and then I would complain about why I couldn't be more successful.

It wasn't until I read Gene Simmons' On Power that something hit me. Gene said: I know this stuff sounds harsh, but I didn't create it. You can ignore it and be Mr. Nice Guy and not have the power and success you want, or you can use the things that work to gain power and with that power, you can choose to do all the good you wish. But it is a cut-throat business.

You can dislike it all you want, but that will not change the world. What can change the world is using the power mindset to create your world of change.

I went back and read 48 Laws of Power in a whole new light. I took notes and did a deep dive into everything that deals with power and achievement. Not just that book but many more. I even wrote my own book.

Why PowerUp Brand?

We should not be afraid to be powerful. We should show the world who we are , that you are not someone to be pushed around or trifled with. You are your brand whether you like it or not. When people look at you, they make a judgment. When you wear a PowerUp Brand shirt, you tell them exactly who you are.

When you see someone wearing a shirt that says “Make the hard decisions,” that person is probably a badass , not some blowhard who doesn't do anything with their life.

Never apologize for being strong. Man or woman, whatever race you are, you are the powerful person you choose to be. Nobody else can take that away from you. If you let the world define you, you will not leave a mark on the planet.

PowerUp Your Brand!, Bobby James, Founder

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